Moreau Design Studio
Interior Design
Google, ChatGPT, Perplexity, Maps — each one decides differently who gets found. The two charts below show exactly how fast that gap opened.
66%
Qualified Inquiry Growth
95%
Organic Traffic Growth
About The Business
Moreau Design Studio is a five-person interior design firm specializing in high-end residential renovations, historically built almost entirely on referrals and a strong Instagram presence — with a website that barely ranked anywhere organically.
The Strategy
Query targeting on planning-stage questions high-intent renovation clients actually ask (“how much does a full kitchen renovation cost,” “best interior designer for a mid-century remodel”). Extractable content: project pages and guides written to be directly citable, not just visually impressive. Authority building: press features, client testimonials, and consistent citations across design directories.
Techniques & Execution
Portfolio pages restructured with factual project-detail blocks (scope, budget range, timeline). FAQ content around cost and process questions. Schema markup for local business and creative work. Citation building across design and architecture directories. Review generation from completed clients.
The Outcome
Moreau began appearing in AI answers for renovation-planning queries within four months, cited alongside — and sometimes instead of — larger competitors. Qualified inquiries grew 66%, and organic traffic grew 95%, giving them a real pipeline independent of referrals for the first time.
“Referrals got us this far. Now people find us before they even know someone who’s used us.”
Moreau Design Studio
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